UFA Unveils New Logo to Reflect Expanded Product Portfolio

UFA, Inc., a leader in air traffic and airport technology and training, today unveiled a new logo and tagline, marking a significant brand update for the company.  

David Wolff, CEO of UFA, stated: “The updated logo symbolizes UFA's commitment to innovation, its focus on aviation, and its expanding global presence.” 

Accompanied by a new tagline -- Enhancing Safety / Elevating Performance -- the rebranding reflects the company's evolution and growth over the past decades. 

Founded with the mission to create simulators for training civil and military air traffic controllers, UFA has broadened its portfolio to include simulators for airside driving and air battle management. The company has also developed ATTranscribe, a tool for managing controller-pilot transcription workflows, and introduced new user interface innovations in products like ATSpeak, ATLIVE, and ATXR. 

Based on its superior voice recognition and response technology, UFA’s air traffic and airport solutions are now used in more than 20 countries across North America, Europe, the Middle East, and Central and Southeast Asia. The rebranding underscores UFA's focus on future developments in air traffic and airport operations, including new Competency-Based Training and Assessment models, which focus on individual competencies and learning outside traditional classrooms. UFA's technologies, such as the new assessment product ATReview, are already supporting these non-traditional models. 

The new logo incorporates orange — a universal safety color — and features an airplane in flight, symbolizing the company's dedication to aviation beyond its original air traffic management focus.  

“What unifies all our efforts is that across all our activities we are devoted to helping our customers build high-performing organizations in which safety is the primary goal,” noted Wolff, adding that the new logo “is simultaneously a reflection of UFA's incredible growth and our continued commitment to our customers.” 

About UFA UFA, Inc. is a leading developer of aviation safety and training technologies, including industry-leading simulation and voice recognition technologies for air traffic control (ATC) and airside driver training. UFA, which has offices in the U.S., Germany, Canada, and Singapore, partners with top Air Navigation Service Providers, military organizations, universities, and airports around the world to prepare the next generation of aviation professionals to manage complex airport environments safely and efficiently. For more information, visit www.ufainc.com.